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Vijayshree Sovani, a designer par excellence, and has won numerous awards in jewellery design at National and International Levels. She has an experience of nearly 15 years of making designer jewellery. Her Rio Tinto Global Design Award Winning Bracelet was featured in 2012 Oscars where her Bracelet “Sands of Time” was donned by Hollywood Celebrity and Presenter while hosting the TV Guide Oscars Red Carpet. It was also worn by Shaun Robinson in the 2013 Primetime Emmy Awards. She has worked as a free lance designer for many Domestic and International Jewellery labels.
Having created a number of masterpieces for other manufacturers and competitions it was time for her own signature created with the aim of bringing exquisite designer jewellery to the people.
Each piece is conceptualized based on a theme. The theme chosen are such which are associated with our daily life. Inspiration form traditional art forms like the Madhubani Paintings, The Sanjhi Art, different embroidery stitches, mehendi patterns, design motifs like the paisley, the ancient pottery motifs and for that matter the inspiration been drawn from the design motifs of our Traditional Sarees - the Paithani to the Kantha and the Benarasi to the Kanjeevaram.
The sublime jewellery just cajoles your emotions like a caress and is opulent in looks yet unobtrusive and light on the pocket. The power to make a stone, a piece of metal look divine is what makes her keep creating something new.